DON’T GET BURNED BY WEB DESIGNERS
If you bring up the subject of web design with small business people, it wouldn’t take long to find someone burned by a web designer. They may even have concluded that a website isn’t worth the hassle. Let’s look at how and why this happens and outline some principles of success charlotte web design that will help you when you need web design services. With so many web designers making mistakes, you might be surprised at which web design principles actually work.
One of the problems with web design is that software programs make creating a website seem easy. Once you have the software, it won’t take you long to create a website. There are a plethora of inexpensive templates that make putting a website together even easier. Getting a professional looking website is not difficult at all. You may be wondering why is this a problem?
Most Unimportant Aspects
The process of creating a website doesn’t end with making it look professional. In fact, this might be one of the most unimportant aspects of a website design. Let’s face it , there are ugly websites out there that make big bucks. Since life is not fair, there are good looking websites that make little or no money. I’m not saying that the professionalism of your website isn’t important; I say it’s not enough.
There is a serious flaw in the web design industry, and small business owners are particularly vulnerable to becoming a victim. The problem is that very little business planning usually goes into a website’s design. Too many web designers are more concerned with selling web design than taking the time to create an effective website.
This lack stems from the fact that very few web designers are marketers. Small businessmen don’t have big advertising budgets, so they’re easily drawn to the average web designer’s low rates. Good marketing means prioritizing and using your resources effectively to achieve goals.
The only element I seriously miss in web design is exactly what is fundamental; This item is uniqueness. A unique selling proposition (USP) is one of the cornerstones of marketing. You need to answer the questions: Why should I buy from you and what makes you different from my other options? If you fail in this area, your website visitor will not be friendly to you. They will go and not come back; They probably won’t tell you why they left either.
Read your website copy to see if it contains another common mistake. Is it “We this” and “We that”? “We” don’t refer to your website visitors! Your website copy should appeal to the visitor, address their needs and solve their problem. It must be compelling somehow. You need to include them and sell them through your solution.
As you start noticing how many websites violate these basic marketing principles above, you will begin to see how you have an opportunity to differentiate yourself from your competitors. Just think, if the majority of corporate websites violate even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?
There is a lot of emphasis on Search Engine Optimization (SEO) and it should be, because it is very important if you want your website to be found by search engine users. For most websites, search engines account for 80% to 95% of all visitors. As important as SEO is, if you have a website that isn’t making sales from the visitors you already have, SEO is the wrong priority.
The next principle will probably surprise you the most. People actually read websites! Yes, they have short attention spans, and we’ll look at that point next, but they read. Many studies have been conducted to document how people use websites. Despite the fact that so much attention is paid to graphics, the studies show that well over 75% of the time, website users have read the text first You notice graphics.
That doesn’t mean graphics are unimportant. Visual elements are one of the many benefits that a website can offer. When you consider that people use the Internet to search for information, it makes sense that they would read the content on your website. Providing the right information can mean the difference between winning a customer or leaving them to your competition.
I also promised to address the issue of short attention spans. It is often referred to as the 3 second rule. According to web studies, if you can’t grab your visitors’ attention in about 3 seconds, that’s usually how quickly they leave your website. I suspect the reason for this is that so many websites are such a terrible waste of time that people’s patience is exhausted. The solution is to have a fast loading page that quickly alerts them that you can solve their problem. If they can “skim” in a few seconds and you get their attention, you’ve successfully attracted them, making them stay for a while.
Statistically, it takes 7 visits before you make a sale. If your website doesn’t build correctly, you’ll have dismal results because you can’t get it to come back seven times. web design charlotte This is why so many website owners are disappointed in their success. Because of this, some web designers appear to be offering a bargain while other web designers have to charge more to give you better value for money. It takes more time to plan and create a good website design.
The good news is that most of your competitors will get the bargain and suffer the same fate as everyone else who doesn’t see the value of effective website design. Few of them will invest the resources needed to succeed. If you do this, you can win. That doesn’t mean you need the big budget of a big company or that it has to be expensive, it just means you have to be willing to go above and beyond. The rewards are much greater when you stretch beyond the norm.